PRINCIPLES OF MARKETING

Abstract

PRINCIPLES OF MARKETING is the gateway to understanding the foundational concepts and strategies that underpin the fascinating realm of marketing This eBook is designed with valuable insights and practical knowledge on the concepts of marketing, forces that affect the marketing activities as well as the characteristics of consumer and business market Each chapter is also equipped with activities and tutorial exercises As we embark on this journey through the principles of marketing, we strive to improve the understanding of students in the world of Marketing To meet this objective, the following distinctive features are included in this digital pages • Learning outcomes at the beginning of all the chapters • Activities and discussion questions are included for students to review on what they have learned. We hope this eBook will serve as a source of inspiration and guidance on exploring principles of marketing